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The importance of your
Hearing Health.

"Hearing Aids should always be prescribed, fit and precisely adjusted by a hearing professional — not at home by yourself."
If left untreated, your hearing loss can get significantly worse. A recent Johns Hopkins study showed that hearing loss can lead to more serious issues, including dementia.*

Quality of life suffers when a hearing impairment is left untreated. Hearing aids are most often the best remedy. Using hearing aids improves the quality of life in most cases and reduces the negative impact of hearing loss.

Research by the National Council on Aging, on more than 2,000 people with hearing loss as well as their significant others, demonstrated that hearing aids are clearly associated with impressive improvements in the social, emotional, psychological and physical well-being of people with hearing loss in all hearing loss categories from mild to severe.

Nine in ten users of hearing aids say their hearing aids improve their quality of life, according to a U.S. study among 1,500 people with hearing aids. (MarkeTrak VII. betterhearing.org)

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  • FREE Hearing Check-Up!
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Effects of Hearing Loss

Since hearing loss typically occurs gradually, many people do not realize the damaging effects that occur with hearing changes. As America ages and Baby Boomers live longer than any previous generation, hearing impairment will reach new levels in coming decades. Currently, only about one in five people with hearing loss seek treatment, which is particularly alarming because untreated hearing loss can lead to an increase in depression, feelings of anxiety and isolation from family and friends.

Nearly 36 million Americans have some degree of hearing loss due to genetics, their environment, or simply as a result of the aging process. With hearing loss, it is often difficult to understand speech. What you may not know is that the individual’s emotional and mental state may also be affected by the erratic and disrupted communication patterns caused by hearing loss. A person with hearing loss is four times more likely to have psychological disturbances than a person with normal hearing. There is also evidence that hearing loss can worsen the behavior of patients with Alzheimer’s and other cognitive disorders. Hearing loss affects memory, alertness, and the general ability to cope with these types of conditions.

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  • FREE Hearing Check-Up!
  • RISK-FREE 90-Day Money Back Guarantee!

Call Toll-Free: 1.800.203.7048


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Types of Hearing Loss

There are three types of hearing loss:

Sensorineural hearing loss occurs in the inner ear and is the most common type of hearing loss caused by damage to the inner ear and/or auditory nerve due to one or more episodes of prolonged exposure to loud noise, certain medications or simply the process of aging. Once damaged, the inner ear cannot be repaired. Sensorineural hearing decreases the ability to differentiate consonant sounds (thus the fine distinctions in words such as hat versus cat). Most sensorineural hearing losses can be treated effectively with hearing aids.

Conductive hearing loss occurs in the outer and middle ear. The most common causes are wax build-up in the ear canal, middle ear infection, a hole in the tympanic membrane or damaged ossicles.

In most cases, conductive hearing loss affects the lower frequencies or pitches and makes it difficult to hear vowel sounds. Since vowels contain the “power of speech,” the individual with conductive hearing loss perceives speech and other sounds as being much “quieter” than normal. This condition can often be medically treated.

Make an appointment today for your:

  • FREE Hearing Check-Up!
  • RISK-FREE 90-Day Money Back Guarantee!

Call Toll-Free: 1.800.203.7048


Register here for discounts and the latest hearing health information.

Frequently Asked Questions

Select the question from the list below and click on it for the answer:

  1. How do I hear?
  2. How do hearing aids work?
  3. What is the progression of hearing loss and what are the implications?
  4. Am I a candidate for hearing aids?
  5. What are the signs of hearing loss?
  6. Can hearing loss affect mental well-being?
  7. What causes ringing/noises in the ears?
  8. What if I have a hearing loss and do not receive treatment for it?

1. How do I hear?

Sound is vibration that travels through a medium, typically the air. When these vibrations reach the outer ear, this is the beginning of hearing. The ear has four main parts in which sound must travel: the outer ear, the middle ear, the inner ear and beyond the inner ear, which includes the VIIIth nerve and the brain.

2. How do hearing aids work?

Impaired ears have lost their ability to detect the vibrations due to a degeneration of the nerve cells, most commonly, or due to some other disorder within the chain of hearing. Simply stated, hearing aids magnify the vibrations so that an impaired ear can perceive the sensation. There are many specifications around how certain sounds must be amplified in order for each impaired ear to accurately identify and interpret sound. The specifications can often be complex, and these requirements are built into the function of the hearing aid.

3. What is the progression of hearing loss and what are the implications?

The progression of hearing loss in most cases is typically very slow and occurring over many years. This is one reason that so many people aren’t aware that hearing loss exits – it is gradual over a period of time and accumulates to a point where it interferes with daily life and activities. Often it is the friends, family or co-workers that notice the loss of hearing sooner than the person that is experiencing the condition In order to identify the hearing loss and correct it, professional help is required. Certain medical conditions or trauma to the ear can cause a more immediate hearing loss, requiring immediate medical treatment. In order to identify the hearing loss and correct it, professional help is required.

4. Am I a candidate for hearing aids?

You will need a complete hearing evaluation and hearing aid assessment to determine your degree of hearing loss and the type of treatment that will help you. Licensed hearing providers have the training and experience to perform the testing and assist you in selecting the right treatment option.

5. What are the signs of hearing loss?

The most frequent signs of hearing loss are:

  • Asking for words and conversations to be repeated
  • Frequently missing or misunderstanding conversations
  • Not hearing the doorbell, telephone or car horns
  • Avoiding certain situations because you are unable to hear or understand
  • Straining to hear or understand conversation or information
  • A feeling that your ears are muffled or blocked

6. Can hearing loss affect mental well-being?

Hearing loss is associated with a host of physical, mental and emotional conditions. Depression, anxiety, isolation, and paranoia are frequently worsened with hearing loss. Short-term memory loss and confusion are also very commonly reported with hearing loss.

7. What causes ringing/noises in the ears?

Ringing in the ears (tinnitus) is often present with hearing loss. It has many underlying causes, many of which are not clearly understand. Noise exposure, diseases of the ear, and certain medications are known causes of tinnitus. If you are bothered by frequent ringing in the ear, talk with your physician. Have a hearing test by a licensed hearing provider to find out if hearing loss is contributing to your tinnitus.

8. What if I have a hearing loss and do not receive treatment for it?

Hearing loss is known to have a negative impact on practically every aspect of life. It is associated with lessened health status, depression, increased risk of falling, and dementia. People with untreated hearing loss report a lower quality of life than those without hearing loss, or those that have corrected hearing loss. The good news is that studies show that the use of hearing aids can reverse the negative impact of uncorrected hearing loss.

Make an appointment today for your:

  • FREE Hearing Check-Up!
  • RISK-FREE 90-Day Money Back Guarantee!

Call Toll-Free: 1.800.203.7048


Register here for discounts and the latest hearing health information.

LIST OF AARP HEARING CARE PROGRAM BENEFITS

  • FREE Hearing Check-Up!
  • FREE Demo of brand new hearing aid technology!
  • RISK-FREE 90-Day Money Back Guarantee!
  • FREE Consultations!
  • FREE Hearing Screenings
  • FREE Cleaning

Call Toll-Free: 1.800.203.7048

Register here for discounts and the latest hearing health information.