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The importance of your
Hearing Health.

"Hearing Aids should always be prescribed, fit and precisely adjusted by a hearing professional — not at home by yourself."
If left untreated, your hearing loss can get significantly worse. A recent Johns Hopkins study showed that hearing loss can lead to more serious issues, including dementia.*

Quality of life suffers when a hearing impairment is left untreated. Hearing aids are most often the best remedy. Using hearing aids improves the quality of life in most cases and reduces the negative impact of hearing loss.

Research by the National Council on Aging, on more than 2,000 people with hearing loss as well as their significant others, demonstrated that hearing aids are clearly associated with impressive improvements in the social, emotional, psychological and physical well-being of people with hearing loss in all hearing loss categories from mild to severe.

Nine in ten users of hearing aids say their hearing aids improve their quality of life, according to a U.S. study among 1,500 people with hearing aids. (MarkeTrak VII. betterhearing.org)

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  • FREE Hearing Check-Up!
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Effects of Hearing Loss

Since hearing loss typically occurs gradually, many people do not realize the damaging effects that occur with hearing changes. As America ages and Baby Boomers live longer than any previous generation, hearing impairment will reach new levels in coming decades. Currently, only about one in five people with hearing loss seek treatment, which is particularly alarming because untreated hearing loss can lead to an increase in depression, feelings of anxiety and isolation from family and friends.

Nearly 36 million Americans have some degree of hearing loss due to genetics, their environment, or simply as a result of the aging process. With hearing loss, it is often difficult to understand speech. What you may not know is that the individual’s emotional and mental state may also be affected by the erratic and disrupted communication patterns caused by hearing loss. A person with hearing loss is four times more likely to have psychological disturbances than a person with normal hearing. There is also evidence that hearing loss can worsen the behavior of patients with Alzheimer’s and other cognitive disorders. Hearing loss affects memory, alertness, and the general ability to cope with these types of conditions.

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  • FREE Hearing Check-Up!
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Call Toll-Free: 1.800.203.7048


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Types of Hearing Loss

There are three types of hearing loss:

Sensorineural hearing loss occurs in the inner ear and is the most common type of hearing loss caused by damage to the inner ear and/or auditory nerve due to one or more episodes of prolonged exposure to loud noise, certain medications or simply the process of aging. Once damaged, the inner ear cannot be repaired. Sensorineural hearing decreases the ability to differentiate consonant sounds (thus the fine distinctions in words such as hat versus cat). Most sensorineural hearing losses can be treated effectively with hearing aids.

Conductive hearing loss occurs in the outer and middle ear. The most common causes are wax build-up in the ear canal, middle ear infection, a hole in the tympanic membrane or damaged ossicles.

In most cases, conductive hearing loss affects the lower frequencies or pitches and makes it difficult to hear vowel sounds. Since vowels contain the “power of speech,” the individual with conductive hearing loss perceives speech and other sounds as being much “quieter” than normal. This condition can often be medically treated.

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  • FREE Hearing Check-Up!
  • RISK-FREE 90-Day Money Back Guarantee!

Call Toll-Free: 1.800.203.7048


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Progression of Hearing Loss

The progression of hearing loss in most cases is typically very slow and occurring over many years. This is one reason that so many people aren’t aware that hearing loss exists – it is gradual over a period of time and accumulates to a point where it interferes with daily life and activities. Often it is the friends, family, or co-workers that notice the loss of hearing sooner than the person that is experiencing the condition. Certain medical conditions or trauma to the ear can cause a more immediate hearing loss, requiring immediate medical treatment.

Borderline / Mild Hearing Loss:

  • May have problems in difficult listening situations such as in groups or in noise.
  • May need visual cues (to watch the speaker’s face and especially lips) to understand some conversations and certain speakers.
  • May need to sit close to the speaker to understand the conversation.
  • If the problem is affecting the patient’s ability to function normally in everyday life, they should probably consider amplification (hearing aid) if the hearing loss is not medically treatable.

Moderate Hearing Loss:

  • Having difficulty understanding conversations on the telephone.
  • Having difficulty understanding one-on-one conversations
  • People have to speak up for person to understand what is said
  • Turning the volume on the radio or television too loudly for others
  • Avoiding some events or situations due to difficulty in communication
  • Occasionally misunderstanding directions, information or conversations
  • Occasionally missing the ring of the phone or doorbell

Severe Hearing Loss:

  • Difficulty hearing and understanding in most situations
  • Requires visual assistance in most settings, in order to clearly understand
  • Requires additional volume from speakers, television, and radio
  • Frequently has to ask for repeats in order to understand
  • Avoids many family gatherings and situations where hearing is difficult or limited
  • Requires hearing aids in order to participate in conversations and hear environmental sounds (doorbells, telephone ring, sirens, etc.)

Make an appointment today for your:

  • FREE Hearing Check-Up!
  • RISK-FREE 90-Day Money Back Guarantee!

Call Toll-Free: 1.800.203.7048


Register here for discounts and the latest hearing health information.